When analyzing where your site’s traffic comes from, it’s tempting to focus on the usual suspects: you know, the visits from Paid Search, SEO, e-mail campaigns and even direct access and bookmarked sources. Don’t make that mistake.
Instead, be sure to look at Other Referrals – other sites that bring you traffic – as well. A little more analysis can uncover a wealth of additional insights and opportunities, and it all starts with knowing what reports to pull (and what to do with them!):"
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