White House Threatens Future of Internet


WASHINGTON — A September 29 meeting at the White House may have a major impact on the future of free speech and the Internet. Drug lobbyists are seeking to get ICANN to delete the domain name registrations of companies which do not comply with US law, even if those companies are based overseas and are complying with the laws of their native countries.
Such a move would be nothing less than an existential threat to the Internet and hence to free speech and all of the benefits which the Internet has brought about.
Ostensibly the meeting is to address the matter of importation of pharmaceutical drugs by US residents. Some nations do not require prescriptions for certain drugs, and recently a teenager reportedly overdosed on a painkiller purchased over the Internet.
Most nations impose regulation on pharmaceutical products. The United States remains the most profitable market for drugmakers. As more Americans order drugs from Canada and elsewhere, the drug lobbyist, known as Big Pharma, see a significant long-term threat to the profitability of pharmaceutical manufacturers. A former Bush administration official, John Horton, set up a company while he was still working in the White House, and that company (now known as LegitScript.com) claims to vet websites selling drugs. Horton argues that he didn't actually set up the company until two weeks after he left the administration but rather he only set up domain names for it. Therefore, he was in compliance with federal ethics laws.
The problem is that Horton's major competitor is New York-based PharmacyChecker.com--and the site is not sufficiently restrictive for the tastes of Horton's financial backers. A close examination of Horton's statements as to his financial support leads many to suspect that Big Pharma is the de facto funder of Horton's site via purchasing "research reports" offered for sale by LegitScript.
All of this would not be news to any uninsured American who has followed the debate over importation of pharmaceuticals. And the practice is so common that the US government has an informal understanding that shipments of drugs for personal use not exceeding 90 days supply will not be turned back at the border.
Having failed to get the cooperation of the FDA, the supporters of Big Pharma have now taken another approach. Led by Horton and LegitScript, they have put pressure to take down the websites of companies sending drugs to Americans via certain countries such as Vanuatu. Major drugmakers such as Ciplasupply drugs to intermediaries in Vanuatu, which are then shipped to the United States.
In an interview with Blue MauMau today, Horton denied that he is funded by the pharmaceutical industry.
The meeting at the White House is with representatives of the Internet Corporation for Assigned Names and Numbers, ICANN, a not-for-profit U.S. organization that coordinates unique domain name identifiers across the world. It is the organization that ensures that domain name TacoBell.com is assigned and gets you there, and not to say, DelTaco.com.
For many years, foreign governments have been wary about how much influence the US government exercises over the Internet, and while ICANN and the US government have dismissed such concerns as unwarranted, the September 29 meeting may give new impetus to proposals to set up alternate webs which cannot be controlled by ICANN.
To have a low-level meeting at some agency office is one thing. But any meeting which is scheduled at the White House necessarily sends a message independent of the substantive content of the meeting. And to have the top ICANN officials summoned to discuss taking down internet access to companies which don't dance to the US tune is a remarkable start down a slippery slope.
A PharmacyChecker spokesperson told Blue MauMau that the company is run by a medical doctor. He argues that his firms certification standards are every bit as restrictive as legitscript, except that his firm allows non U.S. pharmacies to be certified.
Apart from the PharmacyChecker letter to the White House (posted on their website) the media has not picked up on this story. This is a story which has rammifications far beyond a few pills dispensed without a prescription. Once the genie is out of the bottle, it may be impossible to put it back.


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Google Confirms Ranking Change for Single Domains

from Acronym Media
http://www.acronym.com/keyworddriven/google-confirms-ranking-change-for-single-domains.html
Although initially perceived as a potential bug, it appears the recent change to Google’s search engine results page was intentional – and it’s here to stay, according to the Google Webmaster Central blog. Going forward, Google will now allow multiple listings per single domain to rank for branded keywords. Take a look at the screenshot below:
Yahoo Bing Screenshot
Previously, Google only allowed two listings per single domain, but as the above image dictates (courtesy of The Wharton School at the University of Pennsylvania), there’s now the potential for a single domain to hold multiple (or all of the) first page listings when conducting branded searches.
By delivering focused brand-centric results for direct searches, Google has decided that variety of domains is no longer necessary. Similarly, this user interface change will benefit users aiming to gather information from a very credible source: the brand itself.
This tweak could end up being experimental. However, in the meantime, search engine marketers should watch their organic traffic closely to spot any changes in branded traffic and conversion trends to see how this change directly affects each website.

Amazon.com Gets Patent for Selling and Leasing Domain Names

Amazon.com Gets Patent for Selling and Leasing Domain Names

Amazon granted patent for domain name marketplace.
Amazon domain namesAmazon.com subsidiary Amazon Technologies, Inc. was today granted U.S. patent number 7,805,379 for “Method and system for leasing or purchasing domain names”.
This patent, which was applied for in December 2007, seems to conflict with a number of existing domain name marketplace and domain monetization technologies that were commercially available at the time the patent application was filed.
One conflict in particular is Sendori, which offers a bidded marketplace to “lease” traffic that goes to a particular domain name. The leasing system described in Amazon’s patent would allow someone to go to a marketplace and lease a fraction or all of the traffic to a domain name. The marketplace would then split the traffic accordingly through a redirect. However, Amazon’s method may lease a percentage of traffic for a set period of time rather than on a per-visitor basis.
The marketplace could also offer domain names for sale and may also include some sort of valuation technology. You can read the full patent here (pdf). Abstract:
A method and system are described that enables a domain name owner (i.e., a “lessor”) to grant a third party (i.e., a “lessee”) a lease to any domain name the lessor owns. More specifically, a lessor may use a domain name service to allow a third party (i.e., a “lessee”) to lease a domain name for use or to purchase the domain name outright. More specifically, the lessor may lease a domain name to the lessee so that any user who accesses the leased domain name is redirected to a network resource identified by the lessee. The lessee may also be provided the option to purchase the domain name outright from the lessor, rather than lease it.

http://domainnamewire.com/2010/09/28/amazon-com-gets-patent-for-selling-and-leasing-domain-names/ 

Athens Plans .Athens Top Level Domain Name

Athens Plans .Athens Top Level Domain Name
Tuesday, September 28th, 2010

Municipality wants .athens, but may run into challenges with trademark application.
Add Athens to the list of municipalities that want to register their own top level domain names.
I haven’t seen anything on the web about the city’s plans, but it filed two trademark applications with the U.S. Patent and Trademark Office for “.Athens” and “dot .athens” back in February. I hadn’t seen these yet because the original applications didn’t list domain names as part of the goods and services for the marks.
When originally filed, the trademarks alluded generally to “telecommunications”, “education”, and “scientific and technological services”.
The trademark examiners suggested changes to the classes and the marks were amended last week.

How Your License Plate Could Be Your New Username (or DOMAIN?)

Quick Pitch: Bump allows users to connect online and offline via unique identifiers, including license plates, mobile phones and online profiles.
Genius Idea: Ever wanted to tell the driver in front of you that their lights are off? Or maybe you’ve wanted to be the good Samaritan and warn someone that his meter has expired. Perhaps you just find the driver in the adjacent vehicle visually stimulating and are hoping they think the same about you.
These street scenarios face us drivers on a daily basis, but there’s never been an easy or safe way to message another driver or car owner. Enter Bump, a recently launched, private-beta startup (we’ve got invites) that has created a way to message other drivers by using the one unique identifier all drivers have in common: our license plates.
Bump users can message other drivers through voice-automated commands, photo snapshots of license plates and SMS. Bump also includes e-mail support, which you can use by directing your message to State.Plate@bump.com, where state is the two-digit state name abbreviation and plate is the individual’s license plate number.
Bump stores all messages sent to a particular license plate in the system until the plate in question is claimed by the plate owner. If you claim your plate, you can then start to receive messages as voice messages, e-mails or text messages. Of course, this also means that those messages you attempt to send to the hottie in the Audi TT won’t get delivered unless he or she has also claimed their plate on Bump — a clear limitation of the service at launch.
Bump members can also connect their TwitterFacebook, and eventually Match.com profiles, e-mail accounts and cell phone numbers with their license plate to further complete the loop between the physical world and the digital world.

Your License Plate as Your Identity


Eventually Bump will enter AAA’s realm and offer premium services to drives through a member program. Upgrades will include discount offers, special privileges and roadside assistance. The company is also working with rental car companies, sports leagues and fast-food outlets on marketing initiatives to target special offers to members on the road by tapping into existing video cameras. In this capacity, Bump aims to bring Groupon-like discounts to the real world through license plates, which may be a bit too ambitious for privacy-conscious drivers.
The service’s immediate and long-term success will rely on drivers claiming their plates. The challenge, however, is that even without offers directed at individual license plates, Bump’s technology will likely be a bit too intrusive for those who would prefer not to incorporate their license plate as part of their virtual and physical identities.
The license plate may seem like an obvious public identifier, but to those with higher profiles, their license plate number is not exactly information they want to be part of the public domain. For others, their license plate will be a welcome natural identifier to help bridge the gap between their online persona and offline life.
Right now Bump is available as a website and mobile web app, but the company has plans to release an app for iPhoneAndroid and BlackBerry in the near future. Bump is still in private beta, but 250Mashable readers can start using the service today. Simply enter the invite code “mashable” during the registration process.
Bump has raised $1 million in Series A funding and recently appeared at DEMO in Silicon Valley. The startup is in the process of raising a Series B round that will likely reach $8 million. The startup also recently acquired Platester, a license plate messaging platform, for an undisclosed sum.

"Dangerous" Intellectual Property Myths


Most people these days have heard of intellectual property (or at least copyright). While the general public's awareness of IP is probably greater now than ever before, there seem to be numerous myths circulating in this field. The myths generally start "It's OK to copy a design/copyright work if…" and then many variations exist. These include "…if you only copy 10%" and "…if you acknowledge the author of the original work."

Such myths, some even amusing, can be dangerous. They can lead to serious negative consequences for companies if believed and acted on. Might your company's designer or marketing executive be merrily copying the work of others having consciously made 3 (or 7) changes to "avoid" infringement? If so, the company could be facing injunctions and expensive damages claims.

The IP team at Taylor Wessing has been collecting IP myths. So far, they have gathered over 25 examples but there are probably many more doing the rounds. Their idea is to expose the myths as the traps for the unwary that they undoubtedly are and thereby promote a better understanding of IP.

"Dangerous" Intellectual Property Myths

GMX Acquires Mail.com


GMX Acquires Mail.com
September 22nd, 2010 By: THN News

(The Hosting News) – GMX (www.gmx.com), one of the world’s leading e-mail providers, is accelerating its growth by taking over the American internet domain Mail.com. In addition to the portal, the acquisition also includes the e-mail customers of the globally active brand. In the American market, GMX Internet Services Inc., (www.gmx.com), not only secures the catchy international domain itself, but also further attractive e-mail identifiers using domains such as email.com, doctor.com, consultant.com, post.com or usa.com. The portal Mail.com offers a news portal with the categories Politics, Economy, Sports and Entertainment as well as further services such as search functions, a job market and games along with its e-mail service.
http://www.thehostingnews.com/gmx-acquires-mail-com.html

M&C Saatchi lands .xxx sex site ad task

M&C Saatchi lands .xxx sex site ad task

ICM Registry, the US company behind the new .xxx domain name for pornography sites, has appointed M&C Saatchi to handle a global advertising account.

13 Ways to Sabotage Your SEO Opportunities

It's easy to go awry with Website development - from browser compatibility issues to colors that just don't work out.

Search engine optimization, an integral part of website - and beyond - is no exception. Often in ignorance, companies cause their own problems or allow issues to endure. 

Here are 13 ways you can ruin SEO (but you can avoid these with a little bit of effort):

1. Bring in an SEO specialist after the fact.
It happens all of the time. Someone hears about SEO.  And then he decides after a website development project that he could have used SEO all along. If a website takes shape without SEO, the road ahead will be that much tougher - lots of defects to correct (architectural flaws are just the start).

2.  Not understanding the difference between keyword research and keyword selection.
I've found that too much attention is given to finding potential keywords - relevant phrases that might lead to conversions. Sure, you need to go through those exercises. But keyword selection must be rooted in sound reasoning based on factors like where the website ranks today, how the competition is doing, the website age, nature of inbound links, etc.



http://www.webpronews.com/expertarticles/2010/09/10/13-ways-to-sabotage-your-seo-opportunities

Protecting Brands on Social Networks

Protecting Brands on Social Networks

As much as consumers worry about protecting themselves on the virtual Wild West of social media, brands worry too, particularly when it comes to securing trademarks. Brandchannel readers are well aware of the trademark battles faced by brands; just today, we looked at legal spats involving Starbucks and Lego.
So we were interested to read about TM.Biz, which just launched a proprietary tool for securing trademarks and brands on social media networks, marking a step forward for against cybersquatting.

The business model is simple: accounts and search services are free, but there’s a charge for generating reports and reserving names. For now, TM.Biz is targeting corporations, but a service for smaller businesses is on the drawing board.

GoDaddy.com Is Up For Auction, Could Fetch Over $1 Billion




GoDaddy.com, the leading domain registration service and producer of semi-pornographic Super Bowlcommercials, is slated to be auctioned off, and could bring in over $1 billion, The Wall Street Journal reports.

Qatalyst Partners will be shopping the company to private equity firms, the Journal says.
GoDaddy.com is thought to have generated $750-$800 million in revenue in 2009.
GoDaddy filed for an IPO back in 2006, but changed its mind before pulling the trigger. It looks like it won't be going public any time soon.


FACEBOOK ANALYTICS Domain Name for Sale - FacebookAnalytics.com

FACEBOOK ANALYTICS Domain Name for Sale - FacebookAnalytics.com - inquire at domainprofs # gmail

Parked domains: is Google wasting your money? | Econsultancy

Parked domains are generally low quality resources, housing value-less directories or pages of AdSense ads. Why then is the proportion of AdWords spend that is going to these parked domains on the rise?

Turning off this source of traffic in AdWords is possible, but hidden away. Therefore Google, as well as the domain owner, is using increasing amounts of your campaign budget on what appears to be low value traffic.

parked-domains-example

You have probably come across sites such as the one in the image, a defunct domain allowed to lapse by its owner that has now been taken over by a pointless directory that nobody would ever use to real purpose.

Parked domains: is Google wasting your money? | Econsultancy

What a Twitter Shortener Could Mean for Marketers - MarketingVOX


Twitter users learned on Thursday that the site will begin wrapping all links posted through the service with its own t.co domain. Twitter had been discussing this proposal on its blog, so the announcement is not surprising. Now that it is official, though, it is safe to start speculating on what it means to various users.

For third-party developers, of course, the move is just more bad news from Twitter, which is stepping up its competition on many fronts. For marketers, the new service is surely going to result in link tracking analytics services provided directly from Twitter. How well this will compete from those services offered by third-party providers is an open question. Twitter’s statement on that is vague: "we hope to use this data to provide better and more relevant content to you over time."

What a Twitter Shortener Could Mean for Marketers - MarketingVOX