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White House Threatens Future of Internet
Web Analytics Training
Google Confirms Ranking Change for Single Domains
Amazon.com Gets Patent for Selling and Leasing Domain Names
Amazon.com Gets Patent for Selling and Leasing Domain Names
A method and system are described that enables a domain name owner (i.e., a “lessor”) to grant a third party (i.e., a “lessee”) a lease to any domain name the lessor owns. More specifically, a lessor may use a domain name service to allow a third party (i.e., a “lessee”) to lease a domain name for use or to purchase the domain name outright. More specifically, the lessor may lease a domain name to the lessee so that any user who accesses the leased domain name is redirected to a network resource identified by the lessee. The lessee may also be provided the option to purchase the domain name outright from the lessor, rather than lease it.
http://domainnamewire.com/2010/09/28/amazon-com-gets-patent-for-selling-and-leasing-domain-names/
Athens Plans .Athens Top Level Domain Name
Tuesday, September 28th, 2010
Municipality wants .athens, but may run into challenges with trademark application.
Add Athens to the list of municipalities that want to register their own top level domain names.
I haven’t seen anything on the web about the city’s plans, but it filed two trademark applications with the U.S. Patent and Trademark Office for “.Athens” and “dot .athens” back in February. I hadn’t seen these yet because the original applications didn’t list domain names as part of the goods and services for the marks.
When originally filed, the trademarks alluded generally to “telecommunications”, “education”, and “scientific and technological services”.
The trademark examiners suggested changes to the classes and the marks were amended last week.
How Your License Plate Could Be Your New Username (or DOMAIN?)
Your License Plate as Your Identity
"Dangerous" Intellectual Property Myths
Such myths, some even amusing, can be dangerous. They can lead to serious negative consequences for companies if believed and acted on. Might your company's designer or marketing executive be merrily copying the work of others having consciously made 3 (or 7) changes to "avoid" infringement? If so, the company could be facing injunctions and expensive damages claims.
The IP team at Taylor Wessing has been collecting IP myths. So far, they have gathered over 25 examples but there are probably many more doing the rounds. Their idea is to expose the myths as the traps for the unwary that they undoubtedly are and thereby promote a better understanding of IP.
GMX Acquires Mail.com
(The Hosting News) – GMX (www.gmx.com), one of the world’s leading e-mail providers, is accelerating its growth by taking over the American internet domain Mail.com. In addition to the portal, the acquisition also includes the e-mail customers of the globally active brand. In the American market, GMX Internet Services Inc., (www.gmx.com), not only secures the catchy international domain itself, but also further attractive e-mail identifiers using domains such as email.com, doctor.com, consultant.com, post.com or usa.com. The portal Mail.com offers a news portal with the categories Politics, Economy, Sports and Entertainment as well as further services such as search functions, a job market and games along with its e-mail service.
http://www.thehostingnews.com/gmx-acquires-mail-com.html
M&C Saatchi lands .xxx sex site ad task
M&C Saatchi lands .xxx sex site ad task
by Sara Kimberley, 23 September 2010, 8:00am
13 Ways to Sabotage Your SEO Opportunities
Search engine optimization, an integral part of website - and beyond - is no exception. Often in ignorance, companies cause their own problems or allow issues to endure.
Here are 13 ways you can ruin SEO (but you can avoid these with a little bit of effort):
1. Bring in an SEO specialist after the fact.
It happens all of the time. Someone hears about SEO. And then he decides after a website development project that he could have used SEO all along. If a website takes shape without SEO, the road ahead will be that much tougher - lots of defects to correct (architectural flaws are just the start).
2. Not understanding the difference between keyword research and keyword selection.
I've found that too much attention is given to finding potential keywords - relevant phrases that might lead to conversions. Sure, you need to go through those exercises. But keyword selection must be rooted in sound reasoning based on factors like where the website ranks today, how the competition is doing, the website age, nature of inbound links, etc.
http://www.webpronews.com/expertarticles/2010/09/10/13-ways-to-sabotage-your-seo-opportunities
Protecting Brands on Social Networks
Protecting Brands on Social Networks
The business model is simple: accounts and search services are free, but there’s a charge for generating reports and reserving names. For now, TM.Biz is targeting corporations, but a service for smaller businesses is on the drawing board.
GoDaddy.com Is Up For Auction, Could Fetch Over $1 Billion
FACEBOOK ANALYTICS Domain Name for Sale - FacebookAnalytics.com
Parked domains: is Google wasting your money? | Econsultancy
Parked domains are generally low quality resources, housing value-less directories or pages of AdSense ads. Why then is the proportion of AdWords spend that is going to these parked domains on the rise?
Turning off this source of traffic in AdWords is possible, but hidden away. Therefore Google, as well as the domain owner, is using increasing amounts of your campaign budget on what appears to be low value traffic.
You have probably come across sites such as the one in the image, a defunct domain allowed to lapse by its owner that has now been taken over by a pointless directory that nobody would ever use to real purpose.
What a Twitter Shortener Could Mean for Marketers - MarketingVOX
Twitter users learned on Thursday that the site will begin wrapping all links posted through the service with its own t.co domain. Twitter had been discussing this proposal on its blog, so the announcement is not surprising. Now that it is official, though, it is safe to start speculating on what it means to various users.
For third-party developers, of course, the move is just more bad news from Twitter, which is stepping up its competition on many fronts. For marketers, the new service is surely going to result in link tracking analytics services provided directly from Twitter. How well this will compete from those services offered by third-party providers is an open question. Twitter’s statement on that is vague: "we hope to use this data to provide better and more relevant content to you over time."