Protecting Brands on Social Networks
As much as consumers worry about protecting themselves on the virtual Wild West of social media, brands worry too, particularly when it comes to securing trademarks. Brandchannel readers are well aware of the trademark battles faced by brands; just today, we looked at legal spats involving Starbucks and Lego.
So we were interested to read about TM.Biz, which just launched a proprietary tool for securing trademarks and brands on social media networks, marking a step forward for against cybersquatting.
The business model is simple: accounts and search services are free, but there’s a charge for generating reports and reserving names. For now, TM.Biz is targeting corporations, but a service for smaller businesses is on the drawing board.
The business model is simple: accounts and search services are free, but there’s a charge for generating reports and reserving names. For now, TM.Biz is targeting corporations, but a service for smaller businesses is on the drawing board.
